But format issues like maximizing the amount of an active ingredient, dealing with gummies’ water properties and consistent potency are all current formulation challenges. It makes good business sense, suggests Pete Croatto, and companies generally don’t lose money catering to what consumers want. The adoration for gummies isn’t a rebel stance or an impassioned, tie-dyed plea for better health. Gummies hit prime time but are not without challenges One leading product is Lonza’s Capsugel Wave technology, which enables supplement makers to deliver oil- and water-based ingredients in one capsule with an appealing, wave-like visual aesthetic. More ingredient versatility, dynamic sensory appeal and improved efficacy lead this list of innovation trends in tried-and-true capsules, as compiled by Rachel Adams.
The gummy texture of gummies is often associated with gelatin, but the industry’s need for a vegan or vegetarian option is growing. With gummies exploding in the market and delighting consumers’ taste buds, Charlotte Traas of TopGum Gummiceuticals explains the who-what-why of power ingredient pectin. One company with a solution is the nonprofit 5 Gyres Institute, who is helping pioneer supplement companies like Rainbow Light and Natural Vitality to create all of their supplements bottles from 100% post-consumer plastic. The articles include: Viewpoint: We have a plastic problemĬontent Director Todd Runestad looks at an issue in supplements that encompasses nearly every delivery format: The use of plastics and its impact on the planet at large. Read all about the range of delivery formats resonating with consumers in this downloadable digital magazine. Liposomal technology is similarly advancing and helping to deliver higher and more complex doses, and even oral thin strips are making waves as alternate supplement delivery vehicles. Gummies might be the “it” technology today, but formulators working with difficult-to-mix ingredients or recipes with high active dosages know capsules are still category leaders, due to their ability to mask unpleasant flavors and creatively deliver both water- and oil-based ingredients, sometimes within the same capsule. Trends away from sugar and toward clean labels and plant-based options are also driving the gummy sector into new areas, as new ingredient combinations, new flavors, new sweeteners and new formulations come to market. But underlying the desire is something formulators know quite well-challenges to the gummy format include inconsistent active ingredient levels, issues with the water matrix, and delivering enough of an ingredient to make doses efficacious. Looming large over the supplement industry is a consumer-driven push for gummies, gummies and more gummies.
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